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Consumer behavior has changed over time to adapt to the evolving technologies in the digital era. For instance, the thick yellow pages, which were popular not so long ago, have been replaced with online websites with the arrival of the World Wide Web.
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be make or break for generating more revenue. Yes, the quality of your website impacts results, but the purpose of this article to stress the importance of making sure you have a website. According to a article written by VERISIGN, 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google using SEO. SEO is the key to making your business appear on the front page of Google.
Having a professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business. It gives you a chance to be in front of the right target audience with your brand’s story. Moreover, having a basic website costs some pennies and can provide huge returns over the long run.
