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We are not your average digital agency. In our early interactions, we work to understand your business drivers before leveraging technology and marketing solutions to unlock new value for your business.
Migcon Construction is a construction company based in the Garden Route area. The company specializes in various construction services such as building, renovations, and remodeling. The company approached us with the goal of improving their search engine rankings for relevant keywords.
Methods:
To improve the search engine rankings for Migcon Construction, we implemented a number of strategies. The first strategy was to optimize the website with better images and relevant keywords. This involved conducting keyword research to identify the most relevant keywords for the company and then incorporating those keywords into the website's content and meta tags. We also optimized the images on the website by ensuring that they were appropriately sized and compressed to reduce loading times. This would help to improve the user experience and ensure that the website was easily accessible to all users. The second strategy we implemented was to build backlinks to the website. Backlinks are links from other websites that point to a specific webpage. They are considered a key factor in determining a website's search engine rankings. We built backlinks to the website by reaching out to other websites in the construction industry and asking them to link to Migcon Construction's website. We also submitted the website to relevant directories and online listings such as Yellow Pages, Google My Business etc. This helped to improve the website's authority and credibility in the eyes of search engines.
Results:
Within a few months of implementing these optimization and backlink building strategies, Migcon Construction began to see significant improvements in their search engine rankings. The company started ranking first in Garden Route for 8 construction keywords and has been ranking in the top 6 for several months now. This has led to an increase in website traffic and ultimately more business for the company. The company has seen an increase in leads and enquiries through the website, which has helped to boost their bottom line.
Overall, the optimization and backlink building strategies we implemented have been highly effective in improving Migcon Construction's search engine rankings. As a result, the company has seen an increase in website traffic, leads, and enquiries. These strategies can be replicated for other companies looking to improve their search engine rankings and drive more business through their website. It is important to note that SEO is a continuous process and requires regular monitoring, maintenance and updating to ensure that the website stays up-to-date and relevant.
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