As a team of web designers and developers, we had the opportunity to redesign a photographic website for a company called Megan's Photography. The objective of the redesign was to improve search engine optimization (SEO) and accessibility, two critical components of a successful online presence. In this essay, we will discuss the steps we took to achieve these goals and the impact of these changes on the overall user experience.
SEO is a crucial aspect of website design and development, as it helps search engines like Google find and rank a website. To improve SEO for Megan's Photography, we took the following steps:
Keyword research: Using tools like Google Keyword Planner, we conducted research to identify the most relevant keywords for the photography business. This helped us target the right audience and optimize the website's content accordingly.
Content optimization: We made sure to include the keywords in the website's headlines, meta descriptions, and other critical areas. Our content team wrote engaging and informative descriptions of each photography project to attract and retain visitors.
Image optimization: Our design team optimized the images used on the website by compressing them and including descriptive captions and alt tags. This improved the website's speed and made it easier for search engines to crawl and index the content.
Link building: Our outreach team reached out to other photography and related websites to secure backlinks to Megan's Photography. This helped increase the website's visibility and authority.
Accessibility refers to the ease with which a website can be used by people with disabilities. To make Megan's Photography's website accessible, we took the following steps:
HTML semantic structure: Our developers used proper HTML tags to structure the website's content, making it easier for screen readers to understand and navigate the page.
Color contrast: Our design team used high-contrast color combinations to make sure that the text and images were visible to people with color blindness and other visual impairments.
Keyboard navigation: Our testing team made sure that all the website's features could be used with just a keyboard, enabling users with motor disabilities to use it without difficulty.
Alt text: Our content team made sure to add descriptive alt text to all images, allowing screen readers to provide context to users who cannot see the images.
In conclusion, optimizing a photographic website for SEO and accessibility is an important step in improving its overall performance and user experience. As a team, we conducted keyword research, optimized content and images, built links, and made the website accessible. This helped Megan's Photography achieve its goal of attracting and retaining visitors. The result was a website that was not only visually appealing but also functional and accessible to a wide range of users.