A professional photography website must do more than showcase beautiful images. It needs to load quickly, rank well on search engines, and be accessible to all users. As a team of web designers and developers, we were given the opportunity to redesign the website for Megan's Photography with a clear objective: improve search engine optimization and accessibility while enhancing the overall user experience.
This case study explains the strategy, technical improvements, and measurable benefits of the website redesign.
In a competitive digital market, photographers rely heavily on organic search traffic and strong visual presentation. A slow, outdated, or poorly structured website can negatively impact search rankings, reduce engagement, and limit enquiries.
Our redesign focused on three core pillars:
SEO optimization
Accessibility compliance
Performance and user experience
By combining these elements, we ensured that Megan's Photography could reach more potential clients and provide a seamless browsing experience.
Search engine optimization was a primary focus of the redesign. We approached it through research, technical improvements, and content refinement.
We conducted in-depth keyword research using tools such as Google Keyword Planner and competitor analysis platforms. The goal was to identify high-value search terms relevant to professional photography services, including:
Wedding photography
Event photography
Professional photographer near me
Portrait photography services
We analyzed search volume, competition levels, and user intent to create a targeted keyword strategy. This allowed us to align the website content with what potential clients are actively searching for.
Once we identified the target keywords, we optimized the website structure and content:
SEO-friendly page titles and meta descriptions
Optimized H1, H2, and H3 headings
Clear URL structure
Internal linking between service pages and portfolio sections
Location-based keywords where relevant
Each photography project page included detailed descriptions, service explanations, and natural keyword integration. This helped improve topical authority and search engine relevance.
Photography websites rely heavily on high-resolution visuals. While quality images are essential, large file sizes can slow down a website and negatively impact both user experience and search engine rankings.
We implemented the following improvements:
Image compression without visible quality loss
Proper file naming conventions using descriptive keywords
Descriptive alt text for every image
Responsive image sizing for mobile and tablet devices
Lazy loading to improve initial page speed
These enhancements significantly improved loading times while maintaining visual quality. Faster websites reduce bounce rates, improve engagement, and contribute positively to SEO performance.
Beyond content optimization, we strengthened the technical foundation of the website to ensure it met modern search engine standards.
Clean HTML and CSS structure
Semantic markup for improved crawlability
XML sitemap creation and submission
Robots.txt optimization
Mobile responsiveness across all devices
HTTPS security implementation
These technical improvements made it easier for search engines to crawl, index, and rank the website, while also providing a secure and reliable experience for users.
Accessibility was a core part of the redesign process. A professional photography website should be usable by everyone, including users with visual, motor, or cognitive disabilities.
To improve accessibility, we implemented:
Proper semantic HTML structure for screen readers
High color contrast between text and background elements
Full keyboard navigation functionality
Clear and descriptive alt text for all images
Logical heading hierarchy for easier navigation
These changes not only improve inclusivity but also support SEO, since search engines reward well-structured and accessible websites.
Modern users expect fast, intuitive websites. As part of the redesign, we focused on performance optimization and usability improvements.
Mobile-first responsive design
Streamlined navigation and simplified menu structure
Clear calls to action for booking and enquiries
Optimized contact forms for higher conversion rates
Reduced unnecessary scripts and plugins
These improvements created a smooth and engaging browsing experience, helping visitors quickly find information and take action.
After implementing SEO, accessibility, and performance improvements, Megan's Photography experienced measurable benefits.
Improved search engine visibility
Faster page loading times
Increased user engagement
Higher enquiry submission rates
Better performance on mobile devices
The redesigned website now serves as both a visually compelling portfolio and a powerful marketing tool that supports long-term business growth.
A successful photography website redesign requires more than aesthetic updates. It demands strategic search engine optimization, technical improvements, accessibility enhancements, and performance optimization.
By combining these elements, we transformed Megan's Photography into a modern, fast, and search-optimized platform that attracts the right audience and delivers an exceptional user experience.